If you’ve put information on the internet, you probably want it to be seen. The best way to do this is to register your site with some search engines.
Although Google is undoubtedly the market leader in UK search engines, Yahoo is a close competitor with the advantage of being used by a high volume of internet users for its email services. It also carries lots of news, entertainment, sport and lifestyle features on its homepage, creating a lot of potential search engine traffic.
If you’re submitting your site to search engines, there’s no reason to leave Yahoo out – it’s a very strong Google competitor in the US and submitting your site is absolutely free.
Click here to submit your site to Yahoo.
None of the UK’s major search engines charge a fee for submitting your website, and the rewards for submission are substantial. Search engine rankings are invaluable for any website to gain and maintain popularity.
Although it might seem that there’s no point in submitting your site to anyone but Google, there are four market leaders in the UK search engine market, and MSN is Google’s closest competitor.
It also carries more features than Google’s ‘blank page’ approach, so MSN-submitted sites are likely to pick up traffic from its entertainment, sport and news strands.
Click here to submit your site to MSN.co.uk
Search engines account for a huge proportion of first-time visits to websites, so any website owner needs to pay special attention to his search engine rankings, especially on Google.co.uk, which completely dominates the UK’s search engine market.
Google.co.uk powered 63% of all internet searches in September 2005. Even its closest competitor, MSN, only powered a small fraction of this at 8%. Google has been very successful in promoting its toolbar and there are no signs that its dominance is starting to flag even now.
As well as a text search facility, Google also provides an image search, news service and Google Earth, software that allows you to view close-up satellite pictures of the world.
Click here to submit your site to Google.co.uk
If you manage a website, you’ll know how important search engine rankings are. Submitting your website to the bigger search engines is free, and can boost your position in their listings.
Google is the market leader in search engines, with Google.co.uk powering 63% of all searches in September 2005 (according to Hitwise). MSN.co.uk is its closest competitor and powered 8% of searches in the same period. Yahoo is a stronger competitor in the US, but Google dominates there as well.
As well as being a widely-used text search facility, Google also provides a toolbar, image search, news service and Google Earth, software that allows you to view close-up satellite pictures of the world.
Click here to submit your site to Google.com
Link Choices implements strict submission guidelines to protect our link exchange users.
We approve each link submission manually to check for quality and spam. If any of the following material appears on a site, it will be removed from our listings, with or without notice:
- Overt racism, sexism or other discrimination
- Illegal material, or material that encourages illegal behaviour
- Pornography and other offensive adult material.
Illegal material will be removed immediately and without notice. Websites are not permitted to make multiple submissions – these will also be removed.
We also verify each site from time to time. If we find that a site has changed and now violates our terms, it will be removed.
We encourage all our users to contact email@example.com if they spot any links that violate these terms.
The Link tracker tool will keep a list of the web pages that you’ve set up a link exchange with. From then on, whenever you want to track them down you can ask the software to search for your links. With one click, it will tell you which links are active and which have been dropped.
The software is simple to understand: if your link is active, it will show a green icon. If it’s not, you’ll get a red icon instead.
- Multi-domain management: Keep all your links for all your websites in one place.
- Unlimited link management per domain: manage every single link for every site.
- Google’s page ranking shown next to each page you’re checking.
- Batch import of links via CSV file format.
- Export results as CSV file format..
- Link-Choices.com Members section integration – you can download all approved Linkpage URLs and import them straight into the tool.
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||Dec 20, 2005
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||more screenshots here
FREE reciprocal link tracker software
The first 1,000 people to sign up on Link-Choices.com will receive our link tracker tool absolutely FREE.
Find out more about the tool, see the screenshots and download.
Link Choices is a brand new service that has been developed by website owners to give you exactly what you need from a link exchange.
We looked at other link exchanges and decided that something fundamental was missing: once you’ve exchanged links with a site, how do you check that it’s using your link?
You could visit the site every now and then, but what happens if you’ve got lots of links to check? Either it becomes very time consuming or you don’t bother, and end up with dead links taking up space on your site and bringing your search engine rankings down.
That’s why we’ve developed our link tracker tool. When you exchange links, just import them into the software as a CSV file (this enables you to import many links at once). Whenever you choose, the software will work through your list of links and check that each one still appears on the page it’s supposed to appear on.
- CSV format and link-checking save you loads of time-consuming donkey work.
- Tracking and updating your links can vastly improve your search engine rankings.
- Keep all your link information in one place, no matter how many sites you manage.
Spam-free high quality links
All of our links are manually approved – by human beings, not computers – to check for quality and spam. If you enter into a link exchange with Link Choices, you can rest assured that your site’s users won’t have any nasty surprises.
Easy to use
Using the Link Choices directory and software couldn’t be easier. Just register on the website and go to the link directory. The sites are split into categories – select the ones you want to exchange links with and add them to your basket. If they accept your link request, just download the account management software to keep track of them.
Multiple site management
The link tracker software will allow you to manage as many links and sites as you like, so you can keep all of your important link information in one place.
In simple terms, page ranking is a measure of the number of links going to each page: it measures your page’s popularity amongst the internet community. The page rank of every webpage appears on the new Google toolbar as a mark out of ten (you can download it from http://toolbar.google.com).
Why is it important?
Page ranking is one of the measures used by search engines to determine a page’s importance. It goes towards calculating how high up in an engine’s listing your webpage appears.
According to the GVU Users survey, search engines now account for over 85% of all new visitors to a web site. As any expert in search engine optimisation (SEO) will tell you, most internet users don’t look past their first page of results unless they absolutely have to, so the higher your website appears in the list, the better.
How is it calculated?
Each of the ‘big four’ search engines (Google, Yahoo, MSN and Ask Jeeves) calculates page ranking in a slightly different way, using complex formulae and algorithms.
The page rank (PR) of each page depends on the page rank of the pages linking to it. But the PR of those pages depends on the PR of the ones linking to them and so on, which plunges ranking-conscious website owners into a never-ending pit of despair.
Suffice it to say that Search Engine calculations do make provisions for this, but we won’t go into all that now for fear of turning this into a maths lecture. In practical terms, this is pretty much all you need to know:
- You won’t help your page rank much by listing external links. Incoming links from other websites are much more useful – and if you can establish a link exchange, so much the better.
- Incoming links from big sites with good rankings are infinitely better than ones from small sites.
- Try to link to and from sites that will be relevant to your users.
- Don’t go over the top: Search engines will only get suspicious if you fill pages with links, and they might refuse to list them.
A reciprocal link exchange ensures that your site benefits from outgoing and incoming links, increasing your page ranking on search engines such as Google, Yahoo and MSN.
Why are reciprocal link exchanges so popular?
Every website needs links, whether in banner or text form: they’re an important part of the search engine listing calculations, and they point your users towards relevant information.
There are two main ways to establish links on your site. You can trawl the internet for sites you’re interested in, link to them and contact the site to see whether they’d be happy to link to you in return. Or you can sign up with a reciprocal link exchange like linkchoices.com. The exchange will do the hard work for you, and you can even use the link tracker software to make sure your links don’t disappear.
It’s hardly surprising that reciprocal link exchanges are so popular, when the alternative is so time-consuming and problematic.
How will a reciprocal link exchange help my site?
As well as providing information for your website’s users, a reciprocal link exchange will almost certainly increase your ranking on search engines. It’s impossible to say how far your pages will climb in the listings, but link popularity is an important aspect of search engine optimisation. It’s quick and easy to set up a reciprocal link exchange, so it’s certainly worth doing.
For more information about what a reciprocal link exchange can do for you, see our article on page rankings.