Reciprocal link exchange

A reciprocal link exchange ensures that your site benefits from outgoing and incoming links, increasing your page ranking on search engines such as Google, Yahoo and MSN.

Why are reciprocal link exchanges so popular?

Every website needs links, whether in banner or text form: they’re an important part of the search engine listing calculations, and they point your users towards relevant information.

There are two main ways to establish links on your site. You can trawl the internet for sites you’re interested in, link to them and contact the site to see whether they’d be happy to link to you in return. Or you can sign up with a reciprocal link exchange like The exchange will do the hard work for you, and you can even use the link tracker software to make sure your links don’t disappear.

It’s hardly surprising that reciprocal link exchanges are so popular, when the alternative is so time-consuming and problematic.

How will a reciprocal link exchange help my site?

As well as providing information for your website’s users, a reciprocal link exchange will almost certainly increase your ranking on search engines. It’s impossible to say how far your pages will climb in the listings, but link popularity is an important aspect of search engine optimisation. It’s quick and easy to set up a reciprocal link exchange, so it’s certainly worth doing.

For more information about what a reciprocal link exchange can do for you, see our article on page rankings.